Atturo Tires and Twice As Nice Mother & Child “Race to Meet the Need”

FOR IMMEDIATE RELEASE

Atturo Tires and Twice As Nice Mother & Child “Race to Meet the Need” Tire Manufacturer and Racers to make TORC Series in Chicagoland  A Charity Event for Diaper Awareness

This weekend  at the TORC: The Off Road Championships  in Chicago, aka “The Chicagoland Slam,”  Atturo Tires will partner with local charity Twice As Nice Mother & Child (www.twiceasnicemc.org ) to raise money for diaper awareness and providing life-giving essentials to newborns.  Atturo has dedicated resources to its partner charity for the Chicagoland Slam event under the umbrella campaign  “Race to Meet The Need.”  (#Race2MeetTheNeed).  

• Atturo’s partners in the TORC series, Atturo Pro Light class racers Andrew Carlson #151  & Travis Dinsmore #43 will collect donations of diapers, children’s clothing and money during the Chicago race. Dinsmore will add the TANMC logo to his race vehicle.
  
• Atturo will also accept monetary donations at their vendor booth during the race – for every $10 donation, the donor will get a free Atturo t-shirt.
  
• For those who can’t attend the race but still want to help, they can go to the TANMC
  website to donate.  Then, they can email their donation receipt of at least $10 to info@atturo.com and Atturo  will send them  a free t-shirt (include shirt size & mailing address)

The White House  recently announced in March 2016 that 1 in 3 families in America struggle to afford diapers. Low income families now spend more than $900 per year on diapers per child.  The high cost forces many families to choose between diapers and other bills like food, rent or utilities.  Unlike food, there are no federal programs to help pay for the basic necessity of having a baby, so many children are left wanting. This is known as “the Diaper Gap.” 

Twice As Nice Mother & Child  founded by Executive Director  Ann Marie Mathis, wife of Atturo President Michael Mathis, has stepped in to help in the Chicago area by distributing over 100k diapers to families in need.  As part of the National Diaper Bank Network (NDBN),  Twice as Nice has been able to identify and help meet the needs of  families in the area with clothing, diapers, formula and other life-giving essentials free of charge.

Our “Race to Meet the Need” campaign this weekend is a small part of the overall support we give to Twice as Nice Mother & Child,” said Atturo president Michael Mathis. “We are proud to support and participate in their efforts every year to close the diaper gap and meet the needs of children. Please drop by our booth and donate to the cause of keeping babies healthy.”

ABOUT ATTURO TIRES

Atturo Tires is a brand dedicated to the SUV, crossover and light truck market segment. Atturo produces quality tires that offer race-winning performance and innovative design. Atturo Tires are available through independent tire dealers nationwide. Atturo is the sponsor of TORC’s Atturo Tire Pro Light class of off road racing.  For more information, please visit www.atturo.com

ABOUT TWICE AS NICE MOTHER & CHILD

Twice As Nice Mother & Child is a nonprofit 501(c)(3) organization that strives to ensure that mothers and children have their most basic needs met.  They provide gently used items (children’s clothing/shoes, maternity wear, baby gear) and other assistance (diapers, wipes, infant formula) to families free of charge.  For more information, please visit www.twiceasnicemc.org.

ABOUT TORC: THE OFF-ROAD CHAMPIONSHIP

TORC: The Off-Road Championship is the nation’s premier short-course, off-road truck racing series. A collision between action sport and motorsport, TORC is the ultimate battleground for 900-plus horsepower race trucks competing to win the TORC National Championship. Action-adventure sports events company Mountain Sports International acquired ownership of TORC at the end of 2015 and brings its core strengths in HD digital broadcast production and event management to the growing series. Fans from all over the world enjoy TORC through high-energy events as well as the web and TV broadcasts. More at www.torcseries.com

CONTACT

For high-resolution images and additional information, please contact media@atturo.com and visit www.atturo.com

Please use the hashtag #Race2MeetTheNeed for all related social media postings.

Atturo Broadens Range of Trail Blade A/T and AZ600 Tires Coupled with an Expanded Warranty Program

FOR IMMEDIATE RELEASE

Atturo Tire continues its expansion of its SUV, CUV, and Light Truck range of tires with the release of eleven (11) new sizes in the popular Trail Blade A/T model, and five (5) new sizes in the AZ600 model tire.  These tires in the Trail Blade A/T and AZ600 will also be covered by the recently announced 50,000 mile tread life warranty. 
The new tire sizes are available now.

AZ600                                                                                 
                                                         

285/50R20
275/55R20
265/60R18
235/55R18
225/55R17                                                         
                                                                                         

Trail Blade A/T                                                                                       

 
LT245/75R17
LT235/80R17
235/70R16
245/70R16
255/70R16
265/70R16
245/65R17
265/65R17
265/70R17
265/70R18
275/60R20

These new sizes for the Trail Blade A/T and the AZ600 represent a mix of OE replacement and option sizes targeting the SUV, CUV, and Light Truck market segments.  According to Michael Mathis, Atturo’s president, “The Atturo brand continues as the only one exclusively focused on the SUV and Light Truck market.  These new sizes broaden our application base for many international and domestic fitments.  In particular, the addition of the metric sizes in the Trail Blade A/T will help owners of mid-size SUV’s and Cross Overs to add an off road capable tire to support their outdoor life style without sacrificing on road comfort.” 

The Trail Blade A/T features large shoulder blocks for improved handling and steering response on road, a durable tread compound formulated for long life with deep sipes for all weather performance. This Trail Blade is constructed for truck owners who demand a strong tire with versatile traction capabilities. The A/T offers true off-road capability with natural highway convenience.

The Atturo AZ600 offers performance, style and comfort in all-seasons for SUV and Cross-Over vehicle owners.  The variable-pitch tread pattern is optimized for a smooth and quiet ride.  The serrated sidewall design complements the look of today’s stylish Cross-Over vehicles.

These 16 sizes are available from Atturo dealers nationwide.   

Atturo Tires Returns to TORC: The Off-Road Championship in 2016

Chicago-based Tire Maker Renews Sponsorship with National Truck Racing Series

Atturo Tires is proud to announce its return to TORC: The Off-Road Championship this season with a renewed commitment to PRO Light racing. Under the extended sponsorship, the popular class of truck racing will be known as Atturo Tires PRO Light in 2016. 

In the Atturo Tire PRO Light class, race champions mix it up with rising stars for action-packed competition between 500 horsepower trucks on DOT street-legal tires. The Atturo Tires Trail Blade M/T, which features a karambit knife blade - inspired tread design to maximize both style and performance, is the Atturo tire of choice for the class.

“Trucks in the Atturo Tires PRO Light class run the same street legal tires customers can buy at their local dealer,” said Michael Mathis, President of Atturo Tires. “Short-course off-road racing in the TORC Series is a fantastic proving ground for our products and demonstrates first-hand the quality, durability and performance our Trail Blade M/T tires offer consumers. Atturo Tires are designed especially to meet the needs of the light truck, crossover and SUV market both on the street and the trail, and are constructed to world-class standards.




Under the sponsorship agreement, Atturo will also join TORC’s live digital broadcasts and become an active partner on series social media channels. In addition, the company will join the TORC Series at each stop, offering fans the opportunity to learn more about Atturo Tires, and interact in the TORC Fan Expo. Atturo sponsorship for the series as well as TORC series drivers Travis Dinsmore #43, and Andrew Carlson #151, raised the profile of the brand in 2015, demonstrating the superior traction and durability built into the Trail Blade M/T by bringing home six podium finishes, and two outright wins including the season-ending Crandon World Championships. For 2016, both drivers return looking to increase their multiple victories and podiums earned last Season.

“Short-course off-road racing is tough on tires and it’s great to partner with a company like Atturo Tires that offers its customers race-proven performance,” TORC Partnership Marketing Director Lars Sequist. “We look forward to another strong season together with Atturo Tires, both on and off track.”

Atturo Tires  

www.facebook.com/atturotires             
www.twitter.com/atturotire             
www.instagram.com/atturotires   

Travis Dinsmore #43 

 www.facebook.com/racing.dinsmore

 www.twitter.com/Travisdinsmore 

 www.instagram.com/travis_dinsmore

Andrew Carlson #151

www.facebook.com/carlsonmoto 

www.twitter.com/151Carlson

www.instagram.com/andrewcarlson151    

Atturo Tires... er, We Mean Tyres

Atturo Tires is an international tire manufacturer, meaning we sell our high quality tires to drivers all across the globe to terrific response.  Recently we have been supporting our tire dealers down under with ads in various publications and websites in the light truck, SUV, and crossover market.  Drivers there want a quality tire, er... tyre that doesn't cost an arm and a leg.

That's right in our wheelhouse.

If you're in Australia and New Zealand you can see our ads and editorial in magazines like DIRT COMP,  4WD ACTION and MOTOR.

We're excited about the market down under and want to support our dealers there with just as much energy and resources as we do here in the United States.

If you're building a project vehicle - we want to hear from you.

If you're a dealer and want to sell Atturo Tires - okay, tyres - we want to hear from you.

If you're a fan, and you have a great story or pictures to share about your Atturos - we definitely want to hear from you whether it's on Facebook, Twitter, or Instagram.

For more information you can go to our website down under: 
www.atturo.com.au

Or you can check out our dealers: 

Atturo Tyre Queensland
27 Edgar St
Northgate. QLD 4013
EMAIL: QLDinfo@atturo.com.au
07 3162 4878

Atturo Tyre New South Wales
856-868 PRINCES HIGHWAY
NSW AUSTRALIA 2044
EMAIL: NSWinfo@atturo.com.au
+612 8577 8577

Atturo Tyre Victoria & Tasmania
236-242 South Gippsland Hwy
Dandenong South
Victoria, AU 3175
EMAIL: VICinfo@atturo.com.au
+613 9793 3244

Atturo Tires For On and Off the Track!

In the TORC series of Pro-lite offroad races, Atturo drivers like Travis Dinsmore #43, and Andrew Carlson #151, race on Atturo Trail Blade MT tires.  These are the very same tires you can get from your local Atturo dealer.  That's one reason we say, "Performance Within Reach."

Check out more Atturo videos here on our Youtube page. 

Atturo Releases New Tire in Trailblade Series for SEMA Show 2015 - LIKE A BOSS!

FOR IMMEDIATE RELEASE

November 3, 2015
Las Vegas, NV USA


Atturo Tire releases the fourth addition to the Trail Blade series with the most intimidating design to date – the Trail Blade BOSS. Conceived from the start for XL dimensional sizes. This is not a tire for the timid vehicle. The tread design is elementally from the Quartermaster QSA-1 BOSS HOG knife. The tire will handle the same hard core applications as the oversized blade. Quartermaster describes the QSA-1 as a knife made for heavy duty chopping with rigidity and confidence in hard core use. The Trail Blade BOSS is made for the same hard applications off road. Mud bogs. Rock climbing. Overland. The BOSS will command them all.

The center tread incorporates the ‘kurki’ style knife blade as the oversized tread lug. It extends from the shoulder across the center line. The deep channel in this massive tread block serves to pull through deep slop and force debris from the center of the tread. Alternating shoulder blocks follow the outline of the knife handle. The high void ratio of the tread provides superior grip across the varied terrain the tire is intended for. The relatively smaller center tread blocks are linked for stability from the high abrasion abuse of rocks.

The sidewalls of the BOSS feature the same blade and handle shapes as the tread. These are no ordinary sidewall lugs. They are molded to intimidating dimensions. Along with the visual appearance, these large lugs provide traction in deep mud, grab loose rocks and protect the sidewall from protrusions on the trail. Beneath the tread, lies a 3 ply sidewall for load capacity and protection. The overall look is an appealing combination of form and function unrivaled on the market.

The BOSS will only be produced in large sizes to properly utilize the design features. The initial sizes will be from 37” diameter up to 40”, with rim sizes of 17” up to 24”. The Trail Blade BOSS is on display at the SEMA Show New Product Showcase and the Atturo Tire booth 43301. Naturally, there is an Atturo version of the QSA-1 featuring an innovative rubberized handle. The knife will also be on display at the Atturo booth during SEMA.

Quartermaster Knives designs and produces some of the most sought after tools in the knife industry. The BOSS is the third collaboration between Atturo and QTRMSTR founder Jared West. Starting with the original Trail Blade M/T, and last year’s SEMA International Media award winning Trail Blade X/T, the performance benefits of utilizing a knife blade in tire tread patterns has been validated. The market appeal of these unique designs has brought performance within reach to the off road enthusiast.

For more information:

Atturo Tires – www.Atturo.com
Facebook.com/atturotires
Twitter - @atturotire
Instagram – atturotires

Atturo Motorsports Ends the TORC Series at Crandon Showdown

Crandon, WI is the epitome of pro-light racing with 60, 000 fans lined up along the hill watching one of the world’s biggest off-road racing tracks. There's no better venue for the final rounds of the TORC series for the 2015 season. Atturo Tires participated in the events throughout the weekend with the kick off on Friday in town at the parade. The Atturo suburban and Andrew Carlson’s Ford F-150 sported the Atturo Trail Blade X/T’s,  and Travis Dinsmore drove his pro-light with the Atturo Trail Blade M/T’s. Our Atturo Motorsports race teams went above and beyond this year, and we presented them with their own Atturo personalized TRAXXAS trucks for all of their hard WORK. We had Andrew and Travis race the trucks on the mini track and Andrew took the win with his mini 151 Prolight. Both Carlson and Dinsmore teams had great pro practice and qualifying and really showed during the final when Travis Dinsmore rolled away with another podium!

Travis Dinsmore-43:

Coming off of a win in the last series in Crandon, Travis Dinsmore was confident he could repeat the performance for the last 2 rounds. Right from the start Dinsmore set fastest lap in practice. Then went on to qualify 2nd, Starting in the #1 position. #43 Travis Dinsmore grabbed the hole slot and led every lap of the world championship race, showing once again they are a dominating force in Crandon.

Sunday’s race would have them start in P2 where in an incident on the start Dinsmore was caught up in a wreck forcing him to the pit for repairs. Starting from the rear he quickly made his way up to 5th by the mandatory caution and going for 3rd on the outside clipped the barrier tearing a corner off the truck ending our day. Travis Dinsmore ended his season with 5 TORC podiums and 2 Lucas Oil podiums exceeding everyone's expectations. Preparations for 2016 have already begun and according to Travis, “we will settle for nothing less than a championship”.

Andrew Carlson-151:

Big speed, big thrills for Carlson at the Big House. Andrew Carlson came from a podium finish in Bark River and had his eye at being at the front of the pack again. After testing at Crandon the week before, Carlson’s confidence was high coming into the event. Saturday morning practice saw Carlson setting a blistering pace, only to end the session early as he slid over the cushion on a high-speed corner and went into a horrific tumble off the track. The Carlson Motorsports crew worked all day to get the truck ready for the final. Because of the crash he was unable to finish qualifying so he started in the back of the pack in the Saturday final. He was able to battle his way up to 10th place. Sunday brought nearly perfect conditions for qualifying and Carlson capitalized with fast lap times and a start near the front of the pack. He showed speed early, working his way up to third place by the midway point of the race.

His lap times were nearly identical to the leaders and it appeared as though Carlson was going to earn his second podium spot. Then, with two laps to go, Carlson high-sided the cushion while battling with another driver for position and slipped over the berm. His podium chances ended abruptly. USAC official said post-race: “No question that he’s the rookie of the year.” “Remarkable performance for a first-year driver in the toughest pro class.”

“Our results at the last race are not what we had hoped for, but I couldn’t be more proud of Andrew and our crew on the remarkable job they did this season,” said Chris Carlson, team owner of Carlson Motorsports. “This has been an incredible learning experience, especially when I think back to how we jumped-in head first without any real experience. We will be prepared next season and we look forward to contending for the season point’s championship.” Andrew Carlson ended an amazing 2015 rookie season with being number 8 in points and 4 top 5 finishes!


Congratulations to Travis Dinsmore and Andrew Carlson on an incredible year. The Atturo Motorsports team ended the 2015 TORC season on an incredible note with 6 podiums!