Offroad Extreme Profiles Atturo's Race Team

Our friends over at Offroad Extreme have profiled the Atturo Race team of Eric Hunter, Travis Dinsmore, and Cole Mamer as they tear up the track in the TORC and LOORS series...


One tire company, Atturo Tires, is putting its stamp on the racing truck this year with outreach to up-and-coming competitors across the country. Three racers in particular–Cole Mamer, Eric Hunter, and Travis Dinsmore–are sporting Atturo rubber for the duration of their respective racing efforts.

All will be running the same tire, the Blade M/T, named for its should and sidewall tread that mimics the BK-1 Wicked blade made by Mantis Knives. Made available in over a dozen tire sizes, enthusiasts can look forward to the same performance that helps these racers win will be riding on their light truck, Jeep, or SUV too.

Atturo Driver Cole Mamer Begins Lucas Oil Offroad Racing Campaign

It was a big weekend for Atturo driver Cole Mamer as the young racer graduates from the Kart class to the Pro Lite racing class in the Lucas Oil Offroad Racing Series. 

With 23 racers in the Pro Lite class, there was a lot of excitement and competition at Wild Horse Pass Motorsports Park in Chandler, AZ. Racing on Atturo Tires' Trail Blade MTs, Cole had an impressive run for the weekend:

•   Cole came in 3rd place out of 23 in Saturday's qualifying rounds, with a best time of  00:45.457 in his 7 lap session. 

•  In Round 3, Mamer came in 4th in the 14 lap challenge, and later dropped to 8th in Round 4. 

For a newcomer to the Pro Lite class,  this is an impressive go round as the young racer becomes familiar with the challenges of this race class.  Of course, Atturo was there to support his efforts with a promotions booth area to show the audience that the tires he races on are the exact same tires they can get at your local Atturo dealer. 

Atturo Pro-Light Racer Travis Dinsmore Takes 4th at TORC

After a solid runner-up finish at the final race of the 2014 race season, Travis Dinsmore was looking to build on that momentum at Texas Motor Speedway. The final result gave the #43 Sleco Atturo Tire VP Fuels PRO-Light its second best finish ever in the category and really put the rest of the class on notice. The guys from "North of the Border" are a serious contender for the championship.

Before Sleco Race Team arrived at the Dirt Track at Texas Motor Speedway, the team spend a few days testing in Arizona as well as making an appearance for Atturo Tires at King's Tire in Fort Worth. Just as the team set-up their pit area, so did the rain. For two days heavy rain blanketed the area, which caused TORC officials to cancel Friday night's opening round of racing.

The TORC weekend at Texas was also bringing awareness to the Chris Kyle Memorial Benefit which is raising funds for the Guardian for Heroes Foundation. In honor of benefit the team printed up decals for racers and fans to show their support of the benefit and the foundation.

By Saturday morning the sun was out and eighty degree temperatures were in the forecast. The TORC track crew went to work and by noon time, the PRO-Light group went out for the first of its two practice sessions. Right from the start, the Sleco Pro-Light turned some very quick laps. The Saturday qualifying session saw a very competitive field, lay down some very close lap times. Officially Dinsmore qualified fourth fastest, just .726 seconds from the pole.

The opening race of the season saw the #43 Sleco Atturo Tire VP Fuels PRO-Light lined up on the inside of the second row for the eighteen lap run. When the green flag waved, Travis Dinsmore make a charge for the lead. When the field headed out of Turn 3 and into the infield portion of the tack, Dinsmore grabbed the lead. Quickly the Sleco truck opened up a substantial lead. When the field slows for the halfway mandatory caution, Dinsmore's five second lead disappears. 

On the restart, the Canadian driver continued to dominate. Then with less than three laps to go, the truck catches a rut and nearly rolls, but somehow Dinsmore gets it back on all four Atturo Tires. The incident shuffles the Sleco PRO-Light back to fifth place. The final few laps Dinsmore continued to push to make one final pass and to finish in fourth place.

"We had the winning truck tonight," remarked Travis Dinsmore. "I'm really excited for the rest of the season. I was confident going into tonight's race that we would be running well, and we proved it tonight. The fourth place finish is still great for our team, but in short-course you race your fellow competitors as well as the track. To get our program to this level not only do you need great partners and great equipment, but a great crew as well. I'm fortunate to have all three."

The next TORC Series presented by AMSOIL event is only three weeks away. Don't miss "The Rumble on the River" May 16-17, at Gateway Motorsports Park in St. Louis.

If you can't be there in person you can always watch all the streaming free online.

The TORC Series Kicks Off This Weekend!

The 2015 TORC: The Off-Road Championship season kicks off April 24-25 at Texas Motor Speedway near Dallas and Atturo Tires is excited to be a part of it! We're so excited that we want to share it with our most valued customers by offering exclusive discounts to the race!

What is TORC? It’s 900-horsepower off-road trucks racing side by side and hitting huge jumps at 100 mph. It’s the best drivers in the world, racing fender-to-fender; no mercy, no surrender. TORC features three classes of amazing, dirt-racing action—PRO Light, PRO 2WD, and PRO 4WD—with every lap more amazing than the last.

How can you get these specially-priced tickets? All you have to do is head to torc.tixr.com and enter (TXATTURO50) and you’re at the races for 50 percent off the general admission price!

Every ticket is also a pit pass. What does that mean? It means you can go directly to the pit area of your favorite driver and watch them work on their truck! Even better? TORC racers love to talk to their fans and sign autographs. So that fender you picked up after a round of hardcore on-track race action? Take it to the driver’s pit and they’ll sign it!

We’ve partnered with TORC because they, like us, love the people who are responsible for our success: YOU! Thank you for supporting Atturo Tires and we’ll see you at the races!

Note: there will be a coupon for this race allowing you to go to your Kings Tire and get a $25 Bass Pro Gift Card with your purchase of 4 Atturo Tires by May 15th.

The full 2015 TORC: The Off-Road Championship Presented by AMSOIL season schedule is as follows:

April 24-25:     Dallas, TX (Texas Motor Speedway)

May 16-17:     St Louis, MO (Gateway Motorsports Park)

June 18-19:     Chicago, IL (Chicagoland Raceway / Route 66)

June 27-28:     Crandon, WI (Crandon Int’l Raceway)

July 10-11:     Charlotte, NC (Charlotte Motor Speedway, The Dirt Track)

Aug 4-5:     Sturgis, SD (Buffalo Chip Motorsports Complex)

Aug 15-16:     Bark River, MI (Bark River International Raceway)


Sept 5-6:     Crandon, WI (Crandon Int’l Raceway)

For more information on the TORC Series, visit their official web site at TORCSeries.com or follow them via their social media platforms at Facebook.com/TORC or on Twitter and Instagram at @TORCOffRoad.

Introducing the Atturo Tires Racing Team!

Atturo Tires is sponsoring three exceptional drivers this 2015 race season, making this year one of the most exciting years in offroad motorsports.  These drivers represent Atturo at events, and race on the very same tires you can buy at your local Atturo tire dealer. They are drivers that will demonstrate to you that exceptional performance is within reach.

Our first driver is a returning favorite on the Pro-Lite race scene, ERIC HUNTER of Hunter Racing Enterprises.  You've seen his #10 Pro-Lite racing in the Lucas Oil Offroad Series, and he's even featured in our Performance Within Reach  commercial. 

Our second driver this year is Canadian TRAVIS DINSMORE of Dinsmore Racing.  Travis is  the first Canadian to podium in a USAC TORC series race.  Travis will be Racing in the Pro Light #43.

Travis' achievements include:

25 wins and 2 championships in 1600 buggy in Ontario Off-road Racing Association, finished 2nd in 2012 in 1600 buggy in TORC series championship.

Atturo's third driver this year is an exciting, young, aggressive racer named COLE MAMER of Mamer Motorsports.

Just 16 years old, he has been regarded as one of the top drivers to ever come out of the Mod Kart class of the Lucas Oil Off Road Racing Series.

Cole will be embarking on his Rookie season in 2015 with the hopes of challenging for the Rookie of the Year honors and racing up front.

 

Atturo Tires is The Exclusive VanWear Sponsor

From the Vanweargirls.com website:

Atturo Tires is the EXCLUSIVE tire sponsor for VanWear for 2015.

Atturo intensively develops tires for the SUV, the Cross Over, and the Light Truck Market. They do not compromise quality with affordability, and their manufacturing experience ensures that their product is nothing but superior. The Atturo brand is valued internationally as their products are sold and certified for the global market. Atturo says it best themselves; they keep performance within reach. When you posses a product and a system as strong as theirs, moving upward is your only option.

They are an amazing company, and to say the least they have an excellent team. If you have not experienced their products, then this is a must for you. Check out their website, their team, and what they have to offer. It is an upgrade for you and for your vehicle. Allow the Atturo tire technology to enhance your vehicle’s performance, appearance, and over all satisfaction.

For all of your questions and inquiries, please visit www.atturo.com/moto/home. They provide their clients with easily accessible information, current events, and an excellent service staff.

This is only the first of many Atturo Tires updates that VanWear will be providing. Both VanWear and the VanWear Girls have big things planned for 2015, and we want all of you to be a part of our agenda here at VanWearGirls.com.

Land Rover is courtesy of Peerless Overland.

Atturo Tires Joins TORC: The Off Road Championship As Official Series Partner

IRVINE, Calif. (February 24, 2015)— TORC: The Off-Road Championship Presented by AMSOIL is known for incredible racing that reaches the next generation motorsports fan. Fast speeds, big jumps and side by side racing thrills fans all over the country and showcases the performance of key products, especially tires.
 
Atturo Tires, a brand dedicated to tires for the sport utility, crossover, and light truck market has joined forces with TORC as an Official Series Partner for the purpose of telling their product story to the National TORC Audience. Tires are one of the most important components of a winning truck in TORC.  Only the highest-quality products like Atturo’s Trailblade ™ series can withstand the abuse that these race-trucks make as they race their way around tracks that have serious terrain challenges.
 
“Lap after lap, a TORC track changes and becomes increasingly punishing to tires,” says Series President BJ Birtwell. “Add high speeds and the fact that these trucks fly 200 feet through the air and land on rough terrain means that tires are put to arguably the most intense test in all of racing.”
 
Atturo, based in Chicago, IL, has created a name for itself in the tire industry by developing race quality tires in a consumer price range to meet the needs of today's light truck owner.  Whether it’s replacing original equipment tires, or upgrading to a larger size, Atturo offers a tire to enhance the performance and appearance of its customers’ truck, living up to its slogan, “Performance Within Reach.” 
 
“As a leader in providing consumers with pro-quality tires in the light truck and SUV/crossover markets, Atturo is proud to partner with TORC in this series,” said Atturo’s Michael Mathis. “ We’re here to let consumers know the Atturo tires that perform in the harsh environment of the TORC series are the same tires they can get every day at dealers around the globe.”  
 
The full 2015 TORC: The Off-Road Championship Presented by AMSOIL season schedule is as follows:
 
April 24-25:   Dallas, TX
May 16-17:     St Louis, MO
June 18-19:    Chicago, IL
June 27-28:    Crandon, WI
July 10-11:     Charlotte, NC
Aug 4-5:          Sturgis, SD
Aug 15-16:     Bark River, MI
Sept 5-6:         Crandon, WI
 
For more information on the TORC Series, visit their official web site at TORCSeries.com or follow them via their social media platforms at Facebook.com/TORC or on Twitter and Instagram at @TORCOffRoad.
 
 
About TORC
TORC: The Off-Road Championship Presented by AMSOIL is the nation’s premiere short-course, off-road truck racing series. Known as a collision between action sports and motorsports, TORC is the ultimate battleground for 900-horsepower race trucks competing to win the prestigious TORC National Championship. Fans from all over the world enjoy TORC through high-energy events as well as the TV broadcasts on NBC Sports. For more information, visit  www.torcseries.com. For business and sponsorship inquiries, please email info@torcseries.com.
 
About Atturo
Atturo Tires is a Chicago Illinois based tire brand dedicated to the SUV, Cross Over and light truck market segment. Atturo designs and manufactures a professional tire range to meet the needs of today's light truck owner, offering a race-quality tire to enhance the performance and appearance of your truck.  Atturo tires are produced in world-class factories, and are certified for global market quality standards by independent agencies. Atturo’s Trailblade XT all-terrain tire recently won the 2014 SEMA Global Media Award for best "Innovative New Product For The International Market.” For more information please visit www.atturo.com . For business and sponsorship inquiries please email info@atturo.com.