TORC CRANDON RACE RECAP FROM DINSMORE RACING

After battling it out in Chicagoland the Sle-Co, Atturo Tires Pro Light team returned to headquarters in Ontario to re-prep the truck and repair minor fuel problems that had begun at the end of round 4 in Chicago. When Travis hit the dirt for practice on Friday, it was clear the team had worked hard to set the truck up right for the high speeds of Crandon Raceway, Dinsmore was only 0.02 seconds off the fastest lap. The #43 truck was consistent and during qualifying the following day Dinsmore earned the team a 4th starting position for Round 5.

Round 5 commenced with Travis Dinsmore rounding turn one in the 4th position. As the race progressed the #43 battled it’s way towards the front of the pack. Kyle Hart and Travis Dinsmore gave the spectators a great show battling it out for the number one position and by the mandatory caution Dinsmore was in 2nd place. When the flag dropped for the restart Kyle was in the lead with Travis hot on him. The two drove away from the pack with Travis diving in hard a couple times to try and take the front spot but could not safely make the pass. When the checkers flew it was Travis in second.

At the end of Round 5 the data obtained from the #43 truck indicated unfavorable transmission and engine temperatures. Travis said “the transmission was 426degrees and the engine was 258, this we will have to address” The team worked to fix overheating issues, flushing the plugged coolers from all the dirt that got thrown at the truck, ducting some more air in and making minor set-up adjustments.

When the green flag dropped on Sunday, Travis and the #43 Ford were not intimidated by the legendary land-rush start that Crandon International Raceway is known for. Dinsmore hit the first corner of Round 6 in the lead position and continued to lead a flawless race. At the mandatory caution Travis had achieved just over a 5 second lead. The restart came and Travis got the jump rocketing the truck towards the finish. Travis commanded the race and at the checked flag the #43 was in first by just over 7 seconds.

“Not sure how we got that hole shot but did those Atturo Tires dig and the Pro Power engine was flawless” commented Travis.

The team is excited to leave Crandon and head to Minnesota. After their great weekend with a win and a 2nd place finish, Travis now sits in second place in the points

Report from the Chicagoland Slam!

The Pro light #43 Team headed to Chicago for rounds 3 and 4 hoping to build on their success and work on their short track setup.

Track conditions for qualifying were favorable but very different form the previous days testing. The team decided it was better to try different lines with a different approach to the truck setup and it took all three laps of qualifying to get comfortable in the truck with the changes. This approach gave us the worst qualifying position for the race nevertheless we learned were the #43 was fast.

 

Starting dead last for Friday nights race, the #43 Ford powered Pro-Light was glued to the track and immediately started to advance to the front.

As the race progressed Travis drove clean through the pack and by the mandatory caution he had been saving the truck enough to make a hard charge through the field to challenge for the podium.

Multiple cautions in the second half kept the leaders close as Travis battled through more competitors putting him in 3rd place with a green white checkered to finish.

A hard fought battle in the remaining laps saw him advance past 3rd. When the checkered waved Travis had managed to position the Sle-Co, Atturo Tire, sponsored #43 on the podium in 2nd place.
The following day had the team fighting fuel issues causing an early finish to practice, the team worked hard and when the race came they were confident they had resolved the problem.
During the first half of the race Travis worked smart putting the #43 Pro Light with in striking distance again for the podium.

When the flag dropped on the restart the truck was on rails and advanced to the 4th position, as the race progressed the fuel issue emerged and the truck slowly fell of the pace.

Under powered on the last lap while running 6th Travis was forced off the track ending the race with heavy damage to the truck.

Happy Independence Day!

Atturo Tires Race Team grabs first Pro Light win of 2016 in Crandon, WI! Returning to the scene of his historic first win for Atturo Tires, Travis Dinsmore continued his winning ways in Crandon, Wisconsin last weekend. The #43 SLE-CO/Atturo sponsored truck captured a second-place finish on Saturday, but the sophomore racer was not to be denied a win. On Sunday, Dinsmore was determined to take home gold in what has become his favorite track. Dinsmore scored 1st Place, giving Dinsmore and Atturo each their first Pro Light win of 2016! #151 Andrew Carlson joined Dinsmore on the podium Sunday with a 3rd place finish and a first-ever podium with 2 Atturo-equipped drivers. It was an outstanding weekend for Atturo! Crandon is the "Talladega of dirt tracks" as the teams put it, and drew in over 20,000 people to watch the races over the course of two days. As we fast approach the July 4th weekend, we want to wish all of our customers, dealers and friends a safe and happy Independence Day weekend. Atturo will be closed Monday, July 4th in observance of the holiday. We will resume normal business hours on Tuesday, July 5th.

   

Happy 4th of July!

Atturo Trail Blade X/T Tires --- A Featured Fitment with Fondmetal Wheels.

We recently produced a photo shoot out in Joshua Tree National Park with our friends at Fondmetal, and part of the shoot was recently featured in MotoringExposure.com:

 "This Mercedes-Benz G-Class with Fondmetal STC02 wheels and Atturo tires perfectly matches the rugged luxury character of the iconic SUV."

You can read about this stylish pairing of wheels and tires right here.  

To find out more about the TRAIL BLADE X/T just click! 

Atturo Tires and Twice As Nice Mother & Child “Race to Meet the Need”

FOR IMMEDIATE RELEASE

Atturo Tires and Twice As Nice Mother & Child “Race to Meet the Need” Tire Manufacturer and Racers to make TORC Series in Chicagoland  A Charity Event for Diaper Awareness

This weekend  at the TORC: The Off Road Championships  in Chicago, aka “The Chicagoland Slam,”  Atturo Tires will partner with local charity Twice As Nice Mother & Child (www.twiceasnicemc.org ) to raise money for diaper awareness and providing life-giving essentials to newborns.  Atturo has dedicated resources to its partner charity for the Chicagoland Slam event under the umbrella campaign  “Race to Meet The Need.”  (#Race2MeetTheNeed).  

• Atturo’s partners in the TORC series, Atturo Pro Light class racers Andrew Carlson #151  & Travis Dinsmore #43 will collect donations of diapers, children’s clothing and money during the Chicago race. Dinsmore will add the TANMC logo to his race vehicle.
  
• Atturo will also accept monetary donations at their vendor booth during the race – for every $10 donation, the donor will get a free Atturo t-shirt.
  
• For those who can’t attend the race but still want to help, they can go to the TANMC
  website to donate.  Then, they can email their donation receipt of at least $10 to info@atturo.com and Atturo  will send them  a free t-shirt (include shirt size & mailing address)

The White House  recently announced in March 2016 that 1 in 3 families in America struggle to afford diapers. Low income families now spend more than $900 per year on diapers per child.  The high cost forces many families to choose between diapers and other bills like food, rent or utilities.  Unlike food, there are no federal programs to help pay for the basic necessity of having a baby, so many children are left wanting. This is known as “the Diaper Gap.” 

Twice As Nice Mother & Child  founded by Executive Director  Ann Marie Mathis, wife of Atturo President Michael Mathis, has stepped in to help in the Chicago area by distributing over 100k diapers to families in need.  As part of the National Diaper Bank Network (NDBN),  Twice as Nice has been able to identify and help meet the needs of  families in the area with clothing, diapers, formula and other life-giving essentials free of charge.

Our “Race to Meet the Need” campaign this weekend is a small part of the overall support we give to Twice as Nice Mother & Child,” said Atturo president Michael Mathis. “We are proud to support and participate in their efforts every year to close the diaper gap and meet the needs of children. Please drop by our booth and donate to the cause of keeping babies healthy.”

ABOUT ATTURO TIRES

Atturo Tires is a brand dedicated to the SUV, crossover and light truck market segment. Atturo produces quality tires that offer race-winning performance and innovative design. Atturo Tires are available through independent tire dealers nationwide. Atturo is the sponsor of TORC’s Atturo Tire Pro Light class of off road racing.  For more information, please visit www.atturo.com

ABOUT TWICE AS NICE MOTHER & CHILD

Twice As Nice Mother & Child is a nonprofit 501(c)(3) organization that strives to ensure that mothers and children have their most basic needs met.  They provide gently used items (children’s clothing/shoes, maternity wear, baby gear) and other assistance (diapers, wipes, infant formula) to families free of charge.  For more information, please visit www.twiceasnicemc.org.

ABOUT TORC: THE OFF-ROAD CHAMPIONSHIP

TORC: The Off-Road Championship is the nation’s premier short-course, off-road truck racing series. A collision between action sport and motorsport, TORC is the ultimate battleground for 900-plus horsepower race trucks competing to win the TORC National Championship. Action-adventure sports events company Mountain Sports International acquired ownership of TORC at the end of 2015 and brings its core strengths in HD digital broadcast production and event management to the growing series. Fans from all over the world enjoy TORC through high-energy events as well as the web and TV broadcasts. More at www.torcseries.com

CONTACT

For high-resolution images and additional information, please contact media@atturo.com and visit www.atturo.com

Please use the hashtag #Race2MeetTheNeed for all related social media postings.

Atturo Broadens Range of Trail Blade A/T and AZ600 Tires Coupled with an Expanded Warranty Program

FOR IMMEDIATE RELEASE

Atturo Tire continues its expansion of its SUV, CUV, and Light Truck range of tires with the release of eleven (11) new sizes in the popular Trail Blade A/T model, and five (5) new sizes in the AZ600 model tire.  These tires in the Trail Blade A/T and AZ600 will also be covered by the recently announced 50,000 mile tread life warranty. 
The new tire sizes are available now.

AZ600                                                                                 
                                                         

285/50R20
275/55R20
265/60R18
235/55R18
225/55R17                                                         
                                                                                         

Trail Blade A/T                                                                                       

 
LT245/75R17
LT235/80R17
235/70R16
245/70R16
255/70R16
265/70R16
245/65R17
265/65R17
265/70R17
265/70R18
275/60R20

These new sizes for the Trail Blade A/T and the AZ600 represent a mix of OE replacement and option sizes targeting the SUV, CUV, and Light Truck market segments.  According to Michael Mathis, Atturo’s president, “The Atturo brand continues as the only one exclusively focused on the SUV and Light Truck market.  These new sizes broaden our application base for many international and domestic fitments.  In particular, the addition of the metric sizes in the Trail Blade A/T will help owners of mid-size SUV’s and Cross Overs to add an off road capable tire to support their outdoor life style without sacrificing on road comfort.” 

The Trail Blade A/T features large shoulder blocks for improved handling and steering response on road, a durable tread compound formulated for long life with deep sipes for all weather performance. This Trail Blade is constructed for truck owners who demand a strong tire with versatile traction capabilities. The A/T offers true off-road capability with natural highway convenience.

The Atturo AZ600 offers performance, style and comfort in all-seasons for SUV and Cross-Over vehicle owners.  The variable-pitch tread pattern is optimized for a smooth and quiet ride.  The serrated sidewall design complements the look of today’s stylish Cross-Over vehicles.

These 16 sizes are available from Atturo dealers nationwide.   

Atturo Tires Returns to TORC: The Off-Road Championship in 2016

Chicago-based Tire Maker Renews Sponsorship with National Truck Racing Series

Atturo Tires is proud to announce its return to TORC: The Off-Road Championship this season with a renewed commitment to PRO Light racing. Under the extended sponsorship, the popular class of truck racing will be known as Atturo Tires PRO Light in 2016. 

In the Atturo Tire PRO Light class, race champions mix it up with rising stars for action-packed competition between 500 horsepower trucks on DOT street-legal tires. The Atturo Tires Trail Blade M/T, which features a karambit knife blade - inspired tread design to maximize both style and performance, is the Atturo tire of choice for the class.

“Trucks in the Atturo Tires PRO Light class run the same street legal tires customers can buy at their local dealer,” said Michael Mathis, President of Atturo Tires. “Short-course off-road racing in the TORC Series is a fantastic proving ground for our products and demonstrates first-hand the quality, durability and performance our Trail Blade M/T tires offer consumers. Atturo Tires are designed especially to meet the needs of the light truck, crossover and SUV market both on the street and the trail, and are constructed to world-class standards.




Under the sponsorship agreement, Atturo will also join TORC’s live digital broadcasts and become an active partner on series social media channels. In addition, the company will join the TORC Series at each stop, offering fans the opportunity to learn more about Atturo Tires, and interact in the TORC Fan Expo. Atturo sponsorship for the series as well as TORC series drivers Travis Dinsmore #43, and Andrew Carlson #151, raised the profile of the brand in 2015, demonstrating the superior traction and durability built into the Trail Blade M/T by bringing home six podium finishes, and two outright wins including the season-ending Crandon World Championships. For 2016, both drivers return looking to increase their multiple victories and podiums earned last Season.

“Short-course off-road racing is tough on tires and it’s great to partner with a company like Atturo Tires that offers its customers race-proven performance,” TORC Partnership Marketing Director Lars Sequist. “We look forward to another strong season together with Atturo Tires, both on and off track.”

Atturo Tires  

www.facebook.com/atturotires             
www.twitter.com/atturotire             
www.instagram.com/atturotires   

Travis Dinsmore #43 

 www.facebook.com/racing.dinsmore

 www.twitter.com/Travisdinsmore 

 www.instagram.com/travis_dinsmore

Andrew Carlson #151

www.facebook.com/carlsonmoto 

www.twitter.com/151Carlson

www.instagram.com/andrewcarlson151