Atturo Tires and Twice As Nice Mother & Child “Race to Meet the Need”

FOR IMMEDIATE RELEASE

Atturo Tires and Twice As Nice Mother & Child “Race to Meet the Need” Tire Manufacturer and Racers to make TORC Series in Chicagoland  A Charity Event for Diaper Awareness

This weekend  at the TORC: The Off Road Championships  in Chicago, aka “The Chicagoland Slam,”  Atturo Tires will partner with local charity Twice As Nice Mother & Child (www.twiceasnicemc.org ) to raise money for diaper awareness and providing life-giving essentials to newborns.  Atturo has dedicated resources to its partner charity for the Chicagoland Slam event under the umbrella campaign  “Race to Meet The Need.”  (#Race2MeetTheNeed).  

• Atturo’s partners in the TORC series, Atturo Pro Light class racers Andrew Carlson #151  & Travis Dinsmore #43 will collect donations of diapers, children’s clothing and money during the Chicago race. Dinsmore will add the TANMC logo to his race vehicle.
  
• Atturo will also accept monetary donations at their vendor booth during the race – for every $10 donation, the donor will get a free Atturo t-shirt.
  
• For those who can’t attend the race but still want to help, they can go to the TANMC
  website to donate.  Then, they can email their donation receipt of at least $10 to info@atturo.com and Atturo  will send them  a free t-shirt (include shirt size & mailing address)

The White House  recently announced in March 2016 that 1 in 3 families in America struggle to afford diapers. Low income families now spend more than $900 per year on diapers per child.  The high cost forces many families to choose between diapers and other bills like food, rent or utilities.  Unlike food, there are no federal programs to help pay for the basic necessity of having a baby, so many children are left wanting. This is known as “the Diaper Gap.” 

Twice As Nice Mother & Child  founded by Executive Director  Ann Marie Mathis, wife of Atturo President Michael Mathis, has stepped in to help in the Chicago area by distributing over 100k diapers to families in need.  As part of the National Diaper Bank Network (NDBN),  Twice as Nice has been able to identify and help meet the needs of  families in the area with clothing, diapers, formula and other life-giving essentials free of charge.

Our “Race to Meet the Need” campaign this weekend is a small part of the overall support we give to Twice as Nice Mother & Child,” said Atturo president Michael Mathis. “We are proud to support and participate in their efforts every year to close the diaper gap and meet the needs of children. Please drop by our booth and donate to the cause of keeping babies healthy.”

ABOUT ATTURO TIRES

Atturo Tires is a brand dedicated to the SUV, crossover and light truck market segment. Atturo produces quality tires that offer race-winning performance and innovative design. Atturo Tires are available through independent tire dealers nationwide. Atturo is the sponsor of TORC’s Atturo Tire Pro Light class of off road racing.  For more information, please visit www.atturo.com

ABOUT TWICE AS NICE MOTHER & CHILD

Twice As Nice Mother & Child is a nonprofit 501(c)(3) organization that strives to ensure that mothers and children have their most basic needs met.  They provide gently used items (children’s clothing/shoes, maternity wear, baby gear) and other assistance (diapers, wipes, infant formula) to families free of charge.  For more information, please visit www.twiceasnicemc.org.

ABOUT TORC: THE OFF-ROAD CHAMPIONSHIP

TORC: The Off-Road Championship is the nation’s premier short-course, off-road truck racing series. A collision between action sport and motorsport, TORC is the ultimate battleground for 900-plus horsepower race trucks competing to win the TORC National Championship. Action-adventure sports events company Mountain Sports International acquired ownership of TORC at the end of 2015 and brings its core strengths in HD digital broadcast production and event management to the growing series. Fans from all over the world enjoy TORC through high-energy events as well as the web and TV broadcasts. More at www.torcseries.com

CONTACT

For high-resolution images and additional information, please contact media@atturo.com and visit www.atturo.com

Please use the hashtag #Race2MeetTheNeed for all related social media postings.